3–2–1 Design · Issue 52
On Being Hard to Copy
It’s easy to copy the surface of something. A colour palette. A layout. A vibe. But good design runs deeper than that.
This week, three thoughts on becoming hard to copy.
This week, three thoughts on becoming hard to copy.
3 Thoughts From Me
I.
You become hard to copy when your work comes from a place others can’t access. Your perspective. Your taste. The way you see. People can match the style but not the substance.
II.
Strong fundamentals make things easier, not harder. If you’re unsure what to do next, go back to proportion, rhythm, alignment. Mastery isn’t about more tools. It’s about using the basics well.
III.
Some qualities matter more than others. I’d put these three high up the list: curiosity, discernment, follow-through. They change how you think, what you notice, and what you finish.
2 Quotes From Others
I.
On originality rooted in authenticity:
“Originality is the product of sincerity.”
(Interview, 1960)
When you work from a place of honesty, your output reflects something only you can make. That’s what makes you hard to copy.
II.
On owning your identity and voice:
“Style is knowing who you are, what you want to say, and not giving a damn.”
(Television interview, 1975)
Good design is more than polish. It’s anchored in self-awareness and clarity. That’s what gives it depth.
1 Question For You
What’s one basic design principle you could revisit this week?
With thanks,
David
David
P.S. Being hard to copy doesn’t mean being complicated. Often it means being more honest.
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-Dm
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